Is this your business?
Claim this profile to manage listings, respond to leads, and unlock premium features.
At a Glance
867 reviews
The service for BMW has gone dramatically downhill since Morgan acquired the business from Reeves. There is zero focus on customers, no feeling of luxury and an obvious scheme to dramatically overcharge loyal customers. I scheduled a 1:00 maintenance appointment (oil change and brake fluid) because they do not book between 11:30-1:00 for lunch. One would think a luxury automotive repair business would see you immediately upon checking in - especially after a 1.5 hour break when no appointments were scheduled. I waited 20 minutes to even be seen by my service advisor. I told my advisor I would be waiting and had an appointment in three hours. He said that should be fine. He asked if I wanted the car washed - I said I did. Fast forward 2.5 hours and I had no word back from my advisor (or anyone) as I waited in the sparse lobby. I texted my advisor who said my car should be done in 10 minutes. 20 minutes later - still no word. I text again and am told it's coming right around the corner but do they have time to do the wash which he says takes 20 minutes. At this point I've been there three hours for an oil change that was supposed to take no more than two hours and I'm leaving with a dirty car due to Morgan's inability to manage time. Lastly, in reviewing recommended service - it was suggested the cabin air filter be changed which I agreed to, until I was quoted a price - $579 for a cabin air filter change. I googled how much this charge should be and it comes back at $200-$400. Further, the part alone costs $50. This is ridiculous. I declined the service. Lastly, kept being pushed to sign up for "morgan credits" which no one could explain if it was a true credit card or just a prepaid service card. I was told that would have knocked $50 off the air filter - gee thanks. I had already pre-bought the oil change package last year. Unfortunately I have one change left that I have prepaid for. I think Morgan recognizes people who have pre-bought and deliberately offers WORSE service to them because they are locked in. In summary, I will not be returning to Morgan BMW except to get my last prepaid oil change. The do not value customers' time and there is no feeling of luxury for what they are charging. DO NOT GO HERE. FOLLOW UP - Despite the comment from Management below asking to speak with me about my experience, I did email the email they provided. It has been 20 days and I have received no response from my email. Reinforces my recommendation - DO NOT GO HERE.
My experience started with Brandon Hyundai bought a BMW X3 and even though they say they do a 150 point inspection I think they lost a lot of points first there was a recall while at the BMW of Tampa found out what I already knew the motor mounts were bad so was the radiator hoses and reservoir. Took back to Brandon Hyundai after a week on a rental car the vehicle was supposed to have all new hoses and mounts from BMW but after getting a message that my coolant level was low and the BMW service did an inspection found out that the hoses and mounts that Brandon Hyundai install were not right after asking BMW to check all the hoses I had nothing but issues the car is messaging that the coolant is low and can smell a slight coolant burning smell. Already had cost me $5000 out of pocket and the car still not right never had so many issues with a BMW Try to contact service advisor and could not get a response back I advice the last time to check all hoses was told all were check but still having issues spend all my savings in buying this vehicle for my wife and now had to spend more I probably should had taken all my savings and bought a new vehicle I already made my bed now I have to live with visiting BMW Service every week and waiting for days to get my vehicle back
Fellow Porsche fans, do you need another Porsche? Right, who doesn't? I needed another Porsche. I was looking for a 718 Cayman style edition. My salesman Scott took care of me and got me a Porsche style edition. This is the last year that these cars will be made. A sad ending to an illustrious model. Regretfully they're going for a battery powered sports car for this line of cars, which I regret. You'll never see me driving one, no thank you. The dealership is quite new and inviting. A good Porsche shopping experience awaits. Like you my fellow gearheads, I perceive Porsche is going to have less than a warm reception with their electric sports cars.
The customer is still king here. Everything is a very well organized machinery to get you in and out quickly as possible. Comfortable while you wait. All reps are super polite. Never had a bad experience here.
First time visiting a BMW dealership in the states. Salesman was awesome. No pressure. Easy going. Patient. Pleased with the service and the fact that he took lots of pictures of us with our new car!
Morgan Auto Group is a cars and trucks dealership in TAMPA, FL with 19440 active listings on Searchshop. Their inventory features Kia, Jeep, and BMW and other brands. Listings span model years 2003–2027. Asking prices range from $5,980 to $437,076 (median $41,370). Buyers have…
Morgan Auto Group works with financing partners to help buyers secure loans for cars and trucks. Contact Morgan Auto Group to ask about current financing promotions, available lenders, and whether pre-qualification is available. You can also use Searchshop's built-in payment estimator on any listing to model monthly payments before reaching out.
Morgan Auto Group is located at 1518 West Us Highway 90 Lake City, FL 32055, TAMPA, FL, NULL. They serve buyers in TAMPA, FL and surrounding areas.
Morgan Auto Group specializes in cars and trucks. Browse their full inventory on Searchshop to see all available listings with year, make, model, photos, and pricing. They currently have 19440 listings on Searchshop.
You can contact Morgan Auto Group through the contact form on their Searchshop profile page, or by calling Cost to Own Rankings. Include the year, make, and model you are interested in for a faster response. Morgan Auto Group typically responds to inquiries about their listed inventory.
Shopping for a vehicle at Morgan Auto Group in TAMPA, FL? Follow these steps to buy with confidence.
Pull the vehicle history report
Run a CARFAX or AutoCheck report using the VIN before you visit. Look for accident history, odometer rollbacks, and title brands like salvage or flood. Ask Morgan Auto Group if a report is available for any listing.
Take a thorough test drive
Drive on both city streets and the highway. Accelerate hard. Brake firmly. Listen for any clunks, vibrations, or warning lights. Test the AC, heat, and all electronics during the drive.
Inspect for hidden wear
Check for uneven panel gaps, mismatched paint, or overspray — signs of past bodywork. Push on each corner of the car to test the shocks. Look underneath for frame damage, fluid leaks, or rust.
Get a pre-purchase inspection
Have a trusted mechanic inspect any used vehicle before you buy. A $100–$150 PPI can uncover issues that save you thousands. Ask Morgan Auto Group if a third-party inspection is permitted.
Negotiate the out-the-door price
Focus on the total out-the-door price, not the monthly payment. Understand every fee on the sales contract before signing. Dealer add-ons like paint protection and VIN etching are negotiable at Morgan Auto Group.
Auto financing is competitive. A little preparation before visiting Morgan Auto Group in TAMPA, FL puts you in a stronger position.
Typical Loan Terms
48 to 72 months is most common. Shorter terms cost less in total interest.
Down Payment
10% to 20% down reduces your monthly payment and improves your loan terms.
Pro Tip
Get pre-approved by your bank before visiting Morgan Auto Group — it gives you a rate to compare against dealer financing.
Get pre-approved by your bank or credit union before visiting Morgan Auto Group. It takes 15 minutes and gives you a rate benchmark. Dealer financing can sometimes beat bank rates — but only if you have a number to compare against.
Morgan Auto Group is a auto dealer in TAMPA, FL listed on Searchshop. Browse their full cars and trucks inventory, view detailed photos, compare prices, and get in contact directly from this page. Searchshop aggregates auto dealer listings across the country so you can compare stock and pricing in one place before you visit or call.
Buyers in and around TAMPA, FL can browse the full inventory at Morgan Auto Group, read verified buyer reviews, and reach out through the contact form on this page. Each listing at Morgan Auto Group shows year, make, model, condition, mileage or hours, and current asking price. Use the monthly payment estimator on any listing to model financing before stepping on the lot.
The inventory at Morgan Auto Group is updated regularly on Searchshop. Each listing shows high-resolution photos alongside the year, make, model, trim, and price. Mileage, condition notes, and available options are listed on each vehicle detail page. A built-in loan calculator lets you estimate your monthly payment based on purchase price, down payment, and loan term before you call or visit. Save listings you like to compare them side by side. If a unit you are interested in is no longer showing, contact Morgan Auto Group directly — dealers often have incoming trades and new arrivals not yet listed.
Buying from a local auto dealer in FL has practical advantages. Local dealers handle state title, registration, and sales tax in-house. Warranty and service work are easier to coordinate nearby. Local dealers carry inventory suited to the region — autos suited to local roads and conditions. Visiting in person lets you inspect and test ride before you commit. Use the Searchshop dealer directory to compare FL auto dealers by city, brand, or inventory.
Use the contact form on this page to ask about a specific listing, request more photos, or schedule a visit. Include the year, make, and model for a faster response. Ask about trade-in valuations, financing promotions, and upcoming inventory. Morgan Auto Group is in the Searchshop auto dealer directory serving TAMPA, FL and surrounding areas. Browse other auto dealers on Searchshop to compare inventory and pricing near you.
Many auto dealers accept trade-ins as part of a purchase. Contact Morgan Auto Group directly to ask about their trade-in program, how they value trade-in units, and how a trade-in would apply toward your next auto purchase.
Morgan Auto Group has an average customer rating of 4.4 out of 5 stars based on 867 reviews. Read verified buyer reviews on their Searchshop profile to learn about the sales process, inventory quality, and customer service experience.