A native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns and operates 18 dealerships in Southeastern Wisconsin. The dealerships are run by Gordie Boucher's sons, Frank Boucher and Gordie Boucher, Jr., and his daughter Julie Boucher Sellars. The Boucher Auto Group now ranks among the top 75 dealer groups in the nation according to Automotive News. The Boucher Auto Group employs over 1,200 hard-working pe...
Google Reviews
3.0(37)Google reviewsFetched
Melissa Stapleton
4 months ago
In August, I brought my 2024 Pathfinder to Boucher Nissan since this is where I purchased it new from in 2024, for a scheduled service and oil change, as well as to address an issue with the steering wheel button that had stopped working. From the moment I walked into the service department, it was chaotic and disorganized.
After waiting over two hours, a technician finally came to tell me the button needed to be replaced. They assured me it would take about 45 minutes and that they had time to complete it that day. Instead, it took an additional hour and 45 minutes, with no updates during that time. When the work was done, no one walked me through what was replaced or showed me the repair — I was simply handed my keys and told where to find my car in the lot.
Within minutes of leaving, I noticed the replacement button was misaligned and didn’t fit properly. I turned around and drove back immediately. After another inspection, the service manager confirmed the technician had installed the wrong part and admitted it wasn’t done correctly. I asked why no one had said anything before sending me off in that condition — they agreed they should have, but didn’t. I was told they’d order the correct part and call within one to two weeks once it arrived.
It’s now been well over eight weeks, and I have had to be the one constantly following up. Janet from service contacted me about three weeks ago, said she’d handle it, and asked for photos (which I sent right away). Since then, there has been zero progress or communication. When I spoke with her last Wednesday, she said she had been on vacation and would call me that evening with an update — she never did. I’ve now left three additional voicemails this week without a single return call.
It’s clear that Boucher Nissan is more focused on selling cars than providing quality service or communication. Allowing a customer to leave with a visible, incorrect repair and then failing to follow through for nearly two months is unacceptable. In an era where customer care and accountability matter more than ever, this kind of neglect speaks volumes.
If I could give zero stars, I would.
Dave Birkle
a month ago
Had a great experience with my sales person Kifah Barakat. He was patient and at the same time guided us to make a great purchase on a used Lincoln MXT. It had a few minor things to make it perfect and Boucher did it prior to delivery. Super nice people and easy to deal with!
Laurie Swofford
6 months ago
⭐️⭐️⭐️⭐️⭐️
I recently purchased my 2022 Acura RDX A-Spec Advance Trim from Gordie Boucher Nissan, and I couldn’t be happier with the experience. In many ways, I was following in the footsteps of my daughter, who had just purchased her own 2022 Acura MDX Tech Package from the Boucher Auto Group a few weeks earlier. She had done all the research and truly played the role of “salesperson” for me, but that doesn’t take away from the fact that Lisa Faucher, Sales & Leasing Consultant, carried her weight beautifully throughout the process.
Lisa was attentive, supportive, and never pushy. She briefly suggested we look at Nissan options, but quickly recognized that we were committed to the RDX, and from then on she focused entirely on making sure I felt comfortable, supported, and secure. She showed patience, provided clarity when we needed it, and kept the energy light with a few laughs that helped ease any nerves about the big purchase. It felt like teamwork from beginning to end, which I appreciated deeply.
When it came time to finalize everything, I absolutely adored working with Justin Tillman, Finance Manager. He was so personable, professional, and genuinely enjoyable to be around. His personality shined, and he made what can often be the most stressful part of buying a vehicle feel smooth and even fun.
Overall, both Lisa and Justin made this experience positive, reassuring, and memorable. I drove away in a car I love, with the confidence that we had been treated with respect and care. I would wholeheartedly recommend Boucher Auto Group, Gordie Boucher Nissan, Lisa, and Justin to anyone considering their next vehicle.
Sincerely,
Laurie Swofford
Emily Lefco
6 months ago
⭐️⭐️⭐️⭐️⭐️
I can’t say enough about my experience with Gordie Boucher Nissan. This was actually my second purchase from the Boucher Auto Group in the last 1.5 months—the first being my own 2022 Acura MDX Tech Package (which I’m still head over heels for). This time, I was helping my mom purchase a 2022 Acura RDX A-Spec Advance Trim.
From the start, we knew exactly what we wanted. I had done extensive research and even had our mechanic check the car before finalizing the sale. What I appreciated most about Lisa Faucher, Sales & Leasing Consultant, is that she never once tried to “out-know” me. Instead, she leaned into her excellent soft skills—listening carefully, supporting us every step of the way, and when there was something I asked that she wasn’t 100% sure on, she was quick to look it up and get the answer. That humility, paired with her upbeat personality and the laughs she brought along the way, helped ease the natural nerves of buying a new car. She only briefly suggested we look at Nissan options before quickly recognizing that we were fully locked in on the RDX. I respected that awareness and her ability to adapt to us.
Then came Justin Tillman, Finance Manager—what a powerhouse. He was incredibly savvy, with sharp business acumen and a phenomenal personality to match. He made the finance process not only smooth but genuinely enjoyable, which is saying a lot for what can be the most stressful part of car buying.
Overall, the experience was seamless, supportive, and even fun. Lisa and Justin represent what makes Boucher Auto Group stand out: professionalism, respect, and an ability to meet people exactly where they’re at in the buying process. I’m so grateful for both of them and for another positive experience with Boucher.
Sincerely,
Em Lefco
Heather Belk
4 months ago
Called on Tuesday 1140am to talk to someone at corporate since everyone I have emailed, talked to has brushed me off. I was told someone would call me "Today". They are now closed and no call. So now corporate is brushing me off? To talk to someone do I need to show up at the office?
A native of Milwaukee, Wisconsin, Gordon F. Boucher began his automotive career in 1956 as a salesperson for a local dealership in Milwaukee, Wisconsin. In 1977 Boucher opened his first Lincoln-Mercury dealership in West Allis, and today Boucher owns and operates 18 dealership…
About Boucher Automotive Group - Corporate Office
4141 South 108th Street #200, Greenfield, Wisconsin
Hours
Monday 8:00 AM – 5:00 PM
Tuesday 8:00 AM – 5:00 PM
Wednesday 8:00 AM – 5:00 PM
Thursday 8:00 AM – 5:00 PM
Friday 8:00 AM – 5:00 PM
Saturday Closed
Sunday Closed
3.0(37)Google reviewsFetched
In August, I brought my 2024 Pathfinder to Boucher Nissan since this is where I purchased it new from in 2024, for a scheduled service and oil change, as well as to address an issue with the steering wheel button that had stopped working. From the moment I walked into the service department, it was chaotic and disorganized.
After waiting over two hours, a technician finally came to tell me the button needed to be replaced. They assured me it would take about 45 minutes and that they had time to complete it that day. Instead, it took an additional hour and 45 minutes, with no updates during that time. When the work was done, no one walked me through what was replaced or showed me the repair — I was simply handed my keys and told where to find my car in the lot.
Within minutes of leaving, I noticed the replacement button was misaligned and didn’t fit properly. I turned around and drove back immediately. After another inspection, the service manager confirmed the technician had installed the wrong part and admitted it wasn’t done correctly. I asked why no one had said anything before sending me off in that condition — they agreed they should have, but didn’t. I was told they’d order the correct part and call within one to two weeks once it arrived.
It’s now been well over eight weeks, and I have had to be the one constantly following up. Janet from service contacted me about three weeks ago, said she’d handle it, and asked for photos (which I sent right away). Since then, there has been zero progress or communication. When I spoke with her last Wednesday, she said she had been on vacation and would call me that evening with an update — she never did. I’ve now left three additional voicemails this week without a single return call.
It’s clear that Boucher Nissan is more focused on selling cars than providing quality service or communication. Allowing a customer to leave with a visible, incorrect repair and then failing to follow through for nearly two months is unacceptable. In an era where customer care and accountability matter more than ever, this kind of neglect speaks volumes.
If I could give zero stars, I would.
Frequently Asked Questions: Boucher Automotive Group - Corporate...
Does Boucher Automotive Group - Corporate Office offer financing?+
Boucher Automotive Group - Corporate Office works with financing partners to help buyers secure loans for cars and trucks. Contact Boucher Automotive Group - Corporate Office to ask about current financing promotions, available lenders, and whether pre-qualification is available. You can also use Searchshop's built-in payment estimator on any listing to model monthly payments before reaching out.
Where is Boucher Automotive Group - Corporate Office located?+
Boucher Automotive Group - Corporate Office is located at 4141 South 108th Street #200, Greenfield, Wisconsin, 53228. They serve buyers in Greenfield, Wisconsin and surrounding areas.
What cars and trucks does Boucher Automotive Group - Corporate Office sell?+
Boucher Automotive Group - Corporate Office specializes in cars and trucks. Browse their full inventory on Searchshop to see all available listings with year, make, model, photos, and pricing.
How do I contact Boucher Automotive Group - Corporate Office?+
You can contact Boucher Automotive Group - Corporate Office through the contact form or reveal their phone number on their Searchshop profile page. Include the year, make, and model you are interested in for a faster response.
Does Boucher Automotive Group - Corporate Office accept trade-ins?
Auto Buyer's Guide – Boucher Automotive Group - Corporate Office
Shopping for a vehicle at Boucher Automotive Group - Corporate Office in Greenfield, Wisconsin? Follow these steps to buy with confidence.
1
Pull the vehicle history report
Run a CARFAX or AutoCheck report using the VIN before you visit. Look for accident history, odometer rollbacks, and title brands like salvage or flood. Ask Boucher Automotive Group - Corporate Office if a report is available for any listing.
2
Take a thorough test drive
Drive on both city streets and the highway. Accelerate hard. Brake firmly. Listen for any clunks, vibrations, or warning lights. Test the AC, heat, and all electronics during the drive.
3
Inspect for hidden wear
Check for uneven panel gaps, mismatched paint, or overspray — signs of past bodywork. Push on each corner of the car to test the shocks. Look underneath for frame damage, fluid leaks, or rust.
4
Get a pre-purchase inspection
Have a trusted mechanic inspect any used vehicle before you buy. A $100–$150 PPI can uncover issues that save you thousands. Ask Boucher Automotive Group - Corporate Office if a third-party inspection is permitted.
5
Negotiate the out-the-door price
Focus on the total out-the-door price, not the monthly payment. Understand every fee on the sales contract before signing. Dealer add-ons like paint protection and VIN etching are negotiable at Boucher Automotive Group - Corporate Office.
How to Finance a Auto at Boucher Automotive Group - Corporate Office
Auto financing is competitive. A little preparation before visiting Boucher Automotive Group - Corporate Office in Greenfield, Wisconsin puts you in a stronger position.
Typical Loan Terms
48 to 72 months is most common. Shorter terms cost less in total interest.
Down Payment
10% to 20% down reduces your monthly payment and improves your loan terms.
Pro Tip
Get pre-approved by your bank before visiting Boucher Automotive Group - Corporate Office — it gives you a rate to compare against dealer financing.
Lender Advice
Get pre-approved by your bank or credit union before visiting Boucher Automotive Group - Corporate Office. It takes 15 minutes and gives you a rate benchmark. Dealer financing can sometimes beat bank rates — but only if you have a number to compare against.
Questions to Ask Boucher Automotive Group - Corporate Office About Financing
What is the out-the-door price including all taxes, title, and dealer fees?
Are any manufacturer incentives or rebates currently available on this model?
Is gap insurance offered, and what does it cost?
What extended warranty options are available, and what do they cover?
Is the price negotiable if I arrange my own financing?
About Boucher Automotive Group - Corporate Office
Boucher Automotive Group - Corporate Office is a auto dealer in Greenfield, Wisconsin listed on Searchshop. Browse their full cars and trucks inventory, view detailed photos, compare prices, and get in contact directly from this page. Searchshop aggregates auto dealer listings across the country so you can compare stock and pricing in one place before you visit or call.
Buyers in and around Greenfield, Wisconsin can browse the full inventory at Boucher Automotive Group - Corporate Office, read verified buyer reviews, and reach out through the contact form on this page. Each listing at Boucher Automotive Group - Corporate Office shows year, make, model, condition, mileage or hours, and current asking price. Use the monthly payment estimator on any listing to model financing before stepping on the lot.
Boucher Automotive Group - Corporate Office Inventory
The inventory at Boucher Automotive Group - Corporate Office is updated regularly on Searchshop. Each listing shows high-resolution photos alongside the year, make, model, trim, and price. Mileage, condition notes, and available options are listed on each vehicle detail page. A built-in loan calculator lets you estimate your monthly payment based on purchase price, down payment, and loan term before you call or visit. Save listings you like to compare them side by side. If a unit you are interested in is no longer showing, contact Boucher Automotive Group - Corporate Office directly — dealers often have incoming trades and new arrivals not yet listed.
Why Shop for a Auto in Wisconsin
Buying from a local auto dealer in Wisconsin has practical advantages. Local dealers handle state title, registration, and sales tax in-house. Warranty and service work are easier to coordinate nearby. Local dealers carry inventory suited to the region — autos suited to local roads and conditions. Visiting in person lets you inspect and test ride before you commit. Use the Searchshop dealer directory to compare Wisconsin auto dealers by city, brand, or inventory.
Contact Boucher Automotive Group - Corporate Office
Use the contact form on this page to ask about a specific listing, request more photos, or schedule a visit. Include the year, make, and model for a faster response. Ask about trade-in valuations, financing promotions, and upcoming inventory. Boucher Automotive Group - Corporate Office is in the Searchshop auto dealer directory serving Greenfield, Wisconsin and surrounding areas. Browse other auto dealers on Searchshop to compare inventory and pricing near you.
Had a great experience with my sales person Kifah Barakat. He was patient and at the same time guided us to make a great purchase on a used Lincoln MXT. It had a few minor things to make it perfect and Boucher did it prior to delivery. Super nice people and easy to deal with!
⭐️⭐️⭐️⭐️⭐️
I recently purchased my 2022 Acura RDX A-Spec Advance Trim from Gordie Boucher Nissan, and I couldn’t be happier with the experience. In many ways, I was following in the footsteps of my daughter, who had just purchased her own 2022 Acura MDX Tech Package from the Boucher Auto Group a few weeks earlier. She had done all the research and truly played the role of “salesperson” for me, but that doesn’t take away from the fact that Lisa Faucher, Sales & Leasing Consultant, carried her weight beautifully throughout the process.
Lisa was attentive, supportive, and never pushy. She briefly suggested we look at Nissan options, but quickly recognized that we were committed to the RDX, and from then on she focused entirely on making sure I felt comfortable, supported, and secure. She showed patience, provided clarity when we needed it, and kept the energy light with a few laughs that helped ease any nerves about the big purchase. It felt like teamwork from beginning to end, which I appreciated deeply.
When it came time to finalize everything, I absolutely adored working with Justin Tillman, Finance Manager. He was so personable, professional, and genuinely enjoyable to be around. His personality shined, and he made what can often be the most stressful part of buying a vehicle feel smooth and even fun.
Overall, both Lisa and Justin made this experience positive, reassuring, and memorable. I drove away in a car I love, with the confidence that we had been treated with respect and care. I would wholeheartedly recommend Boucher Auto Group, Gordie Boucher Nissan, Lisa, and Justin to anyone considering their next vehicle.
Sincerely,
Laurie Swofford
No inventory is currently listed on Searchshop for this dealer in this category.
Many auto dealers accept trade-ins as part of a purchase. Contact Boucher Automotive Group - Corporate Office directly to ask about their trade-in program, how they value trade-in units, and how a trade-in would apply toward your next auto purchase.