Ford F-150 vs Jeep Wrangler-Rubicon

Searchshop currently shows 1,847 listings for the Ford F-150 from 33 dealers alongside 5 listings for the Jeep Wrangler-Rubicon from 2 dealers, with prices and dealer locations updated continuously. On price, the Jeep Wrangler-Rubicon runs roughly 24% below the Ford F-150 at the median ($37,250 vs $48,777), which adds up across the typical loan term. Listings span model years 2002–2026 for the Ford F-150 and 2021–2024 for the Jeep Wrangler-Rubicon, so there's flexibility on both sides whether you're cross-shopping new, late-model, or used.

A live-data comparison like Ford F-150 vs Jeep Wrangler-Rubicon gives cars and trucks buyers a more realistic picture than spec sheets alone — the prices shown here reflect actual dealer asking prices, not MSRP. When evaluating cars and trucks at this price point, experienced buyers typically weigh service history, mileage, trim level, and remaining powertrain warranty alongside the headline number. The Jeep Wrangler-Rubicon currently carries the lower median asking price, which compounds meaningfully over a 48-to-72-month financing term — even a modest gap per month adds up to hundreds of dollars by payoff. Broader selection from the Ford F-150 side gives buyers more negotiating room and reduces the chance of settling on a unit that's slightly off on color, trim, or mileage. Running a VIN history report and scheduling an independent pre-purchase inspection are the two most effective steps for catching hidden accident history, odometer rollbacks, or deferred maintenance before signing. Insurance premiums, fuel costs, and scheduled maintenance intervals vary between models and trim levels — comparing total five-year cost of ownership, not just sticker price, often changes the calculus significantly. Listings refresh continuously as dealers update their feeds — check back if a specific cars or trucks you're tracking changes in price or status.