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Pierce RV Supercenter - Billings
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In 1924, George R. Pierce decided to begin selling used cars for himself. He decided to rent the west half of the building located at 30th and Montana Avenue in Billings, MT, where the original Pierce Flooring store would eventually be located. He always said he did not handle used cars, only "Experienced Automobiles". George Pierce was a master organizer and salesman. However, one man once remarked to him, "Your place is so dirty. How can you get people to stand still long enough to sell them anything?" Thinking quickly, George replied, "The joint is dirty, but we are sociable." This became a new phrase in his advertising along with his myth of a dog called, "Gum Shoe". Over the years, he had many men and boys employed, and he often times provided meals and a roof over their heads during tough times. George always said, "No one works for me, they work with me.

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