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Heartland Harley-Davidson
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Heartland Harley-Davidson®/Buell® was founded in 1994 by Bob Knoll and Bill Knoll, both Detroit natives, and Harley® enthusiasts. Through the late 1970s and early 1980s, Bob Knoll raced Formula Fords and had some experience road racing sport motorcycles, satisfying his "need for speed", but that changed in 1976 when he bought his first new Harley-Davidson® motorcycle: a Sportster®. Before long, when he wasn't building and racing his own cars, Bob was working with a few Indy car teams in the early '80s. After many years in the airline industry/steel business in the Chicago area, Bob purchased a 1993 FXR. After reviving his motorcycle roots with the new motorcycle, he decided that this is what he wanted to do for the rest of his life.

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