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Teddy Morse's Daytona Harley-Davidson
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At Ed Morse, we believe that true success comes from the positive impact we leave on our employees, our customers, and our community. As a family owned and operated business for over 75 years, we make it our duty to remain honest and forthright in our business and to consistently enrich the lives of others through our service. These core values have been instilled in our company since 1946, when Ed Morse founded Morse Motors with his father. Today, our Chairman and CEO, Teddy Morse, holds fast to these high standards while continuing to build on the family legacy.

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