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About Dealer

Founded in 1990, Action Water Sports began in Zeeland, MI with one focus—to provide unparalleled customer service to the boating community. Staying true to this principle has led to immense growth over the years. After outgrowing our Zeeland store, AWS moved to a larger building in Holland, before settling in Hudsonville in 2002. The following year we expanded to Traverse City, and then added our Fenton location in 2008.